Food planning, made simple.

Your household’s recipes, this week’s dinners and the shopping list — in one place, on your phone in the kitchen and at your desk on a Sunday.

Served is invite-only while it is being tested. The Android app comes first.

The Served mark: a bowl

Every recipe, in one place

Paste a link, photograph a cookbook page, share a video from Instagram or Facebook, or bring everything across from Paprika, RecipeSage or Plan to Eat. Served reads it into a recipe you can cook from.

Plan without a timetable

Keep a pool of dinners for whenever, or put them on days across a week or a month. When the plan runs low, Served suggests what your household loved and has not had for a while.

A shopping list that adds up

Every planned recipe merges into one list, sorted by aisle, with the salt and oil you always have left off.

Cook with your hands full

Step by step at arm’s length, with the amounts for each step, timers that ring on a locked phone, and a voice that reads the method and answers “next”.

Made for a household

Share a catalogue with the people you cook with. Everybody sees the same recipes, plan and list, even in a supermarket with no signal.

Yours to take with you

Export every recipe to a file you can read anywhere, and share any one of them as a link that works without an account.

Good food. Made simple.